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Jim Way
- Principal
WORK EXPERIENCE
Airlines Reporting Corporation
Arlington, Virginia
July 2003 – Present
Product Marketing and Documentation Specialist
Responsible for all marketing and documentation efforts for database-driven
products and services for a travel industry corporation. Generates
and publishes product manuals, tutorials, training, and online help
systems.
- Coordinates cross-department staff to produce and implement
effective product marketing campaigns for multiple products to
a variety of audiences.
- Manages development, creation, and implementation of all branding
and marketing initiatives utilizing multiple marketing vehicles
including web, e-mail, and traditional print campaigns.
- Writes, edits, and implements product documentation materials
including help systems, tutorials, and internal product training
documents.
WayAssociates
Falls Church, Virginia
November 2002 – July 2003
Principal
Managed self-owned business that conceived, designed, and produced
web sites and marketing materials for small businesses and organizations.
Provided marketing consulting services
- Met regularly with clients to conceive and proposed various
electronic and printed marketing vehicles including web sites,
HTML e-mails, and printed and electronic brochures
- Provided graphic design services including logo development,
letterhead, trade show signage, and print and online advertising
- Managed internal business sales and marketing efforts, client
relations, and finances.
ReturnBuy, Inc.
Ashburn, Virginia
September 2000 – November 2002
Director, Online Marketing
Communicated overall corporate strategy, services and products to
businesses and consumers through online information and printed
materials for Internet retail company. Initiated and oversaw print
and online advertising and marketing campaigns, managed development
and maintenance of multiple web sites, and maintained overall communication
plans.
- Conceived and directed production of all sales and marketing
printed materials
- Managed B2B direct marketing campaign
- Oversaw development, implementation, and maintenance of B2B
and B2C marketing and e-commerce web sites including architecture,
content, navigation, and graphics
- Created and managed electronic direct mail campaign of HTML
e-mail messages
- Created, implemented, and managed web site banner advertising
campaigns
National Aeronautic Association
Arlington, Virginia
February 1996 – September 2000
Director, Membership
Managed and directed recruitment and retention programs for over
5,000 individual and corporate members of national aerospace association.
Responsible for daily relations with all members including corporate
executives, government officials, and military officers.
- Met with NAA Board members on quarterly basis to present membership
statistics and report on the creation and development of future
programs and products
- Worked with strategic partners and vendors to develop, implement,
and manage new product and benefit programs
- Designed, developed, and implemented new membership database
Editor, Publications
Responsible for the writing, editing, and art direction of two publications
as well as national award brochures and web site.
- Generated the association’s two bi-monthly publications,
National Aeronautics and The Flyer, with combined
circulation of over 40,000
- Directed creation of association’s web site in conjunction
with association partners and members
- Established partnership with Air & Space Magazine
for regular feature article highlighting association activities
and events and provided as benefit for association members
Zolfo Cooper, LLC
New York, New York
September 1993 – October 1995
Management Consultant
Financial analyst and consultant for nationally recognized management
consulting firm specializing in strategic, operational, and financial
consulting to bankrupt and troubled companies.
- Worked at client corporate offices and met with executives on
a daily basis to develop operations strategies and restructuring
guidelines
- Generated presentations and reports for clients and their lenders
- Assisted clients in developing detailed operations business
plans and strategic goal timelines
Parsons Custom Cabinetry
Paterson, New Jersey
September 1992 – September 1993
Cabinet Designer and Builder
Designed and manufactured complete kitchens, wall units, and furniture
pieces. Position included kitchen layout and cabinet design, client
relations, crew management, manufacture, and assembly.
EDUCATION
B.A. Business Management, Hartwick College, Oneonta, New York –
May 1992
TECHNOLOGY SKILLS |
